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4 Ways in which Business Intelligence Impacts the Logistics and Supply Chain

Business intelligence adds to the efficiency of supply chain management by making it easy to access real-time data analytics. The logistics companies and supply chain industry is seeing advancements in digital technologies. Racing competition in the market has made it even more competitive for firms to acquire profitability in their sales. Business intelligence in the logistics and supply chain industry allows them to take a step further in taking insights into inefficiencies, emerging risks, and anomalies. With the increasing competition in the market, the logistics industry finds it difficult to deliver a compatible approach for marketing and retaining competitive prices. Let us take a look at how logistics companies can benefit from business intelligence. What are these impacts? Business intelligence can enhance supply chain management. One of the things that businesses have noticed in the pandemic is the growing need to actively manage the supply chain to access products to keep th

The e-commerce Conversion Optimization Guide 2022

  As the owner of your e-commerce stores, aside from streamlining deliveries for your e-commerce business, one of your significant concerns must be boosting up the conversion rate of your store by 2022. By providing the best logistics services to your e-commerce consumers, you can improve the sales, but you need some specific tactics to make the profit permanent for your business. So we bring you the practical e-commerce conversion optimization guide that will help you to achieve the target conversion rate by 2022.  Optimize the landing pages of your e-commerce Store Optimizing your landing pages assists you and getting higher ranks in Google search engines. The best way to do this is regularly running A/B testing. Here you can experiment with different types of content, keywords, variants, and many more. At any time when there is some shift in optimization, analyze the conversion rates and their fluctuations. Doing so will help you in finding out the best optimization arrangement