SMS Marketing For E-Commerce: Know The Best Practices


Introduction


In recent years, the growth of ecommerce in recent years is tremendous and is expected to hit $4.9 trillion by the end of 2021. With the increasing number of people using mobiles daily and the ever-increasing users on the social media platform, the concept of "How to sell online" is one of the highest potential business models.


Though the ecommerce platforms have been using email marketing for a long, the users' inclination towards SMS marketing for ecommerce is prominent. Offering the leverage to reach potential customers in micro-moments, SMS marketing is a boon.


So let us look at the best practices of SMS marketing for ecommerce.


SMS Marketing - A Friendly Tool


The biggest challenge that ecommerce faces is to reach potential customers. With the help of e-commerce international shipping solutions and the seamless delivery for ecommerce business, the ability for the products to travel across borders has transformed tremendously. 


The reasons why SMS marketing is considered to be a friendly tool are:


  • SMS is faster means of communication when compared to emails. 

  • Users tend to open the SMS as the push notification is displayed, improving the overall open rate.

  • SMS is a great tool to secure feedback, boost engagement for exclusive sales and promos.

  • SMS can reach wider demography with easy integration to other marketing channels.


SMS Marketing - Best Practices


Indeed, SMS marketing is a friendly tool that but to ensure that the best result to the ecommerce is attained, one needs to follow the best practices listed as below:


  • Secure permission

While the business opts for going the SMS marketing, make sure to secure permission to send the promotional, information, and business-related messages to the registered number. This will ensure that there is no spamming.


  • Ensure value addition

Making sure that the SMS you send to the customer adds some value is essential. Messages that offer information about offers, products, or services are highly value-added. Additionally, SMS that share the tracking facility of package based on the logistics company linked to ecommerce is also of great use.


  • Short and to the point

SMS is meant to be precise. Ensure that the message you share with the customer is precise and to the point. Focus only on the primary offering that you are looking to communicate to the customer. 


  • Personalization creates a positive impact.

Messages, though, need to be concise; personalization is one aspect that can create a positive impact on the receiver. Adding the customer's name in salutation with the help of data automation is one such great tool.


  • Keep updated and seek feedback.

SMS marketing is an effective tool to keep the customers updated. From placing to receiving the order, make sure to share every detail with the customer on movement. Also, once the delivery for the ecommerce business is completed, ensure to get feedback using a link shared in a message. 


Final Words


It is definitely important to find the best logistics partner for ecommerce in India" but but you can’t miss out on how SMS marketing is also an important tool for your business to grow Using SMS marketing is cost-effective and straightforward. Indeed, it is one of the best tools to stay connected with the customer and make a powerful stand in the competitive environment.





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