Beginner's Guide To Strategies To Use Facebook Ads For eCommerce

 

Guide To Strategies To Use Facebook Ads

Introduction


The platform with a massive base of potential customers, Facebook has turned to be a pioneer in helping businesses advertise their products and expand their sales. With the increase in the online business, Facebook ads as the finest marketing tools have emerged at an incredible pace.


When an ecommerce focus on the questions like how to sell jewelry online or increase the existing sales, then the use of Facebook ads is very prominent. With the capacity to reach the masses, it acts as the online delivery tool for ecommerce.


So let us look at the basic strategies to be adopted while using the Facebook ads to reach the potential customer base.


Basic Strategies To Adapt


An ecommerce aims to reach the global market to increase revenue and profitability. Though using the e-commerce international shipping solutions can help smooth delivery, Facebook Ads can help online retailers increase traffic and conversions. The key strategies are:


  • Apply dynamic product Ad

The dynamic product ad strategy allows you to use one single template for advertising multiple products. The template will, on its own, pull the images of the product and others related to the catalog loaded on Facebook. Based on the customer behavior, the dynamic ads offer the most linked product leading to positive sales.


  • Multi-Product Ads 

The use of multi-product ads can give customers more options to choose from. Increasing the chances of the customer to click on the ad and convert the click to buy, the multi-product ads offer the most efficient cost per acquisition.


  • Use conversion-tracking pixel

A small tool or snippet that can offer insight into the customer's buying behavior, the conversion-tracking pixel helps to optimize the Facebook ads and smoothly know the target audience. It also helps to track the sales conversion based on the clicks made.


  • Keep simple campaigns

The campaigns like those that focus on turning the abandoned carts into sales by offering better discounts or offers interest the visitors on Facebook. Using the ads focused on the same can help improve the sales.


  • Tell your story or USP

Every ecommerce store has a story or a USP to share with the customers that make them stand out from the crowd of competitors. A logistics company focusing on businesses can share stories of what makes them the best logistics partner for ecommerce in India, or a business can promote their lowest shipping prices. Using any such strategy, the customer will feel connected.


Though you know the strategies, let us quickly look at the steps to be followed while drafting the Facebook Ads.


Key Steps to Follow


Though several steps are involved in creating influential and impactful Facebook Ads, the broad steps to be followed are:


  • Create a product catalog With complete products details

  • Design the product feed for Facebook ad strategies

  • Define the targeting strategy to adopt

  • Setup upsell and cross-sell campaigns 

  • Select the design and implement the same 

  • Monitor, modify and adapt the Facebook Ads as per audience needs


Final Words


Facebook is the social media platform that caters to a wide range of audiences and offers the brands to reach the potential customer base seamlessly. It provides the opportunity for B2b and B2C integration. Like for the logistics company for ecommerce, Facebook Ads can help the ecommerce brands to know the potential features and benefits while for one selling jewelry online, Ads can help customers know about variety. Indeed, Facebook Ads are a great tool to strengthen customer relationships.
Location: Delhi, India

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