How does NDR management work for the eCommerce industry?

 When online sellers offer COD shipping services, the risk of undelivered orders comes along with it. The reason for such inconvenience can be anything from an incorrect address, customer not being present at the location or even customer refusing to receive the delivery. Whichever the scenario is, the only person who faces the loss is the seller, as courier services are needed to be paid for. However, ecommerce businesses can use NDR management to save themselves from any shipment loss. 

 

So, let us understand how does NDR management work for the ecommerce industry as well as its definition: 

 

What is NDR?

NDR cites a Non-delivery Report, which is generated automatically through a mail server to notify the sender that their email isn't delivered yet. Alternatively, it is also known as non-delivery receipts, (DSN) delivery status notifications, or (NDN) non-delivery notifications. An NDR shows the information regarding the reasons for unsuccessful delivery, such as the email inbox of the receiver is full, or the email address is incorrect and so on. 

 

Understanding how does NDR management works for an eCommerce industry: 

 

An NDR management is defined as the steps that ecommerce businesses need to follow after their delivery attempt fails. NDR management is vital for ecommerce businesses as their shipment might get marked as Return-to-Origin or RTO. The steps for NDR Management are as follows:

 

 

  • Review NDR notifications

Generally, your carrier or ecommerce logistics partner company sends all NDR notifications at the end of the day. These notifications will let you know about failed delivery locations so that you can take action accordingly. Hence, carefully review all the notifications you receive.

 

  • Analysis of unsuccessful delivery causes

For better NDR management, notifications regarding each order must contain updates of causes within the listed NDR. This helps you analyze the cause and determine if the NDR can be resolved or not. This way, you can effectively plan your next step. 

 

  • Reaching out to the buyer

When you are aware of the causes of NDR, you can reach out to your customer and ask for the necessary information that you need to assure a successful delivery. This information can be your customer's current contact information such as number, address or alternate delivery timings.

 

  • Provide updated information to your carrier partners

After you receive essential information from the respective customers, pass this information to the carrier partner who is liable for delivery for your ecommerce business. The carrier partner will reattempt the delivery using the given updated data. 

 

  • Follow up after every delivery attempt

Unfortunately, there are chances of failures of even second or third delivery attempts. Hence, you must follow up with carriers and buyers every time your carrier partner reattempts shipment. Also, ensure to note the cause of recent failure and communicate with the buyer to resolve the problem. 

 

How is an NDR generated?

Non-delivery reports or NDR are generated through mail servers that are specifically based on a standard SMTP 500 error coding system. Usually, NDR generation takes place at the mail server of the sender based on an SMTP 500 error code, which is provided by the mail server of the receiver. Examples of error codes for NDRs are:

  • 4.2.2 — When the receiver's mailbox exceeds the message reception limit

  • 5.1.x — Incorrect receiver email address

  • 5.4.0 — DNS problem

 

 

Conclusion

Maintaining a clearly planned NDR workflow must be the initial step for NDR management. However, a proper NDR workflow depends on the performance of shipping software that offers NDR management services. Suitable shipping software will provide you with an effective combination of automation and interaction to make your customers satisfied as well as retain low RTO numbers.

 

Get the benefit of the best shipping software for e-commerce available today with Shyplite.

Allow your ecommerce business to enjoy the benefits of updated and improved API integration, courier rate calculator feature, proactive shipping dashboard to regulate your shipments efficiently. Additionally, get access to 220 countries globally, 27000 pin codes in India, and a massive network of vendors over 100K across the country and globe what's more! It also offers you to work with over 30+ shipment partners helping your business to reach its goals. Don't delay anymore, and connect your business with Shyplite today!
Location: India

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